Naming your website is often about reflecting not only what your company does, but also its values and attitudes plus much more besides. Domain registration of a chosen domain name for your website, therefore, is an extension of this.
The thing that most businesses worry about is their domain name being memorable enough for their customers. This is why keeping it simple is the key with domain registration. Often there are a lot of domain names that are quite similar either because they are centred on the same trade, service, subject and theme or just by coincidence. However, it is always the easiest one to remember which will be most popular with visitors.
Lots of companies have now made a feature of their domain name within television and radio advertisements, by incorporating the URL into a jingle to help make potential customers familiar with it and therefore think of it straightaway when they need the service provided by them. Making themselves more memorable through their domain name in this way is very effective, as brand awareness is something which can have more of an impact on a customer’s decision to click on their link above somebody even of a higher position within a search engine. This is because people usually place their trust in somebody who they have heard of above anything else.
Domain registration of the.com extension is becoming extremely hard to achieve, however, as it is by far the most popular domain extension in the entire world. As a lot of.com extensions have already been registered, it is becoming increasingly hard to find an unregistered domain name similar to what you are looking for with this extension. So for this reason, more people are turning to alternative extensions so that they can maintain the name or theme that they wish to include within the domain, yet with a different extension on the end.
Some of these alternatives for UK based companies include obviously.co.uk, which is what most people searching for a particular company on the internet through the likely domain name instantly search on, after.com. But.ltd uk and.net are also becoming popular, along with.org.
It can be tempting to think of elaborate and clever wordplay on your business name, but simplicity reigns supreme in domain registration. If a customer is thinking off the top of their head and has a really simple website URL in their mind – even if it isn’t exactly what they are looking for – they will quite often settle for an easy life with this one rather than the trawl the internet for your difficult to remember domain name. So keep yourself at the forefront of potential customers’ minds with a simple domain name.
Enhance your online presence with domain registration from Easy Space. Buy low cost domain names and receive a number of handy domain features and access to popular upgrade and addon features. For pricing and packages, visit the Easy Space website.
Author: Charlotte J Wilson
Article Source: EzineArticles.com
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