Your domain name is one of the most important aspects of your website. That is why you have to choose it carefully. There are many things that you should consider when choosing your domain name. The most important thing you have to keep in mind is your visitors. You do not want to make it difficult for them to remember or to get to your website. Choosing the wrong domain name can really kill your site before it even goes live.
Basic Rules
Ideally, your domain name and your website name should be the same. This may not always be possible, though. Someone else may already have the name or it may be too confusing to use your site name as your domain name. If you can not use your site name as your domain name then the next option is to use keywords that relate to your site. However, if at all possible keep your site name and domain name the same to reduce confusion for visitors. It is much easier to remember your URL if it is the same as your site name.
Possible Issues
Some things that can happen when choosing a domain name can spell trouble for your site. Your domain name should not be close to a competitor’s domain name. Visitors can easily make a mistake and that would end them up at your competitor’s site.
You also want to be careful if you are using anything other than.com. If you choose mysite.net and there is a mysite.com, then chances are you will be losing visitors who forget you are.net and not.com.
Be careful with making your domain name too long unless it makes sense. When you stream a bunch of words together it can be hard for a person to remember them. Try to keep it short and simple.
Another thing to watch for is using a, an, the or plurals. This can be confusing to people. If your site is named abusiness.com, you can bet many people will type in thebusiness.com or anbusiness.com and go to some other site. Also watch hyphens because people often leave them out when they type.
The Ultimate Goal
Your ultimate goal when choosing a domain name is to make it something easy for the visitors. It should be simple to remember and to type out. Avoid useless characters, oddly spelled words or anything that could be confusing. If a visitor can not remember how to type out your domain name then they probably won’t visit you again.
Your domain name is your site ID. If it is something off the wall or difficult then your website will never be successful. People simply do not want to mess around with trying to figure out a tricky domain name. Before you make your final choice you should do some searching to see if any similar URL exists. You should type it out to see if it is easy to type and easy to remember. If you feel you have a good domain name then buy it.
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Author: Dawei Fan
Article Source: EzineArticles.com
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