In order to find great domain names, you first have to understand the bigger picture concept of what a domain name actually is. I don’t mean the name itself or the “plot of real estate” on the Internet that it represents.
I am talking about the grander scheme of things. Your domain name or more likely your group of domain names is essentially a huge part of your online identity. It is the core of your online reputation. Your brand. This is why you see so many of the heavy hitters branding their own names. After or during the initial success of your online business, you want people to begin to associate that success with you, your name, your reputation.
One distinction I would make would be niche and micro niche marketing where your goal is to seek out and attract a very specific buying audience that may or may not have to do with your core business. The concepts of quality, uniqueness and buyer relevance are the same, but these domain names will likely have no direct relation to your main business other than quality.
When I first started and I am sure most people are the same, I was thinking in terms of catchy phrases and leaving an impression. If you can be catchy and entertaining with your domain name, then great, but this should NOT be your primary goal. It should be an afterthought that you engage in only after you find great domain names that best suit your goals.
It is also important to reiterate that you will likely have to find great domain names over and over during your online career. I mention this to suggest that you don’t need to sweat it over any one domain to the point that you spend days looking for one. Like everything else in internet marketing, imperfect action beats inaction EVERYTIME.
The basics are really simple. There are a boatload of tools out there both free and paid that are good. Don’t buy one until you have mastered the free ones (Google Keyword Tool, Wordtracker, Wordstream..). These are good enough or you can Google others. Some of the best marketers still just use Google’s free tool.
Since this is an article about how to find great domain names, I won’t go into how to pick your market. That is a huge training course unto itself.
Assuming you have picked your market, product or service, what I like to do is open the Google tool and enter names and phrases to find popular searches and then add quotes around them (this boils the search down to number of sites competing for that EXACT phrase). If that number is under 30,000 competing sites, I may have something.
This is trial and error, plain and simple. The only way to develop a feel for this is to do a lot of it, make mistakes and pick the wrong name a few times and learn. This is the part most courses don’t teach you. I couldn’t hit a baseball for the first time until I had swung at a few thousand of them-same deal here.
Next you want to see if other people are advertising around that phrase. Very simply look at the right hand side of the page and each of those adds in the right hand column is a paid ad. If a lot of people are running ads (more then 5 or so) then it’s popular and people are buying “around” that phrase.
Gather some of these “lower competition”, but “commercially attractive” 2 to 4 word phrases and go to a place like Domainsbot and start to check domain names.
People argue over this, but most would agree that.com,.net,.org and.info are what you want in that order. If those aren’t available, don’t settle. The last tip is, if you have to add a word to your phrase to make it available, try and add it to the end (age, center, guide, land, etc..) rather than the beginning so your keyword is seen first.
With this fundamental big picture approach and a ton of free Google research and practice, you can start learning and mastering how to find great domain names over time.
Do You Want To Master All This Much Faster? For A Whole Lot More Fantastic Training On This And Everything Else To Do With Successful Internet Marketing Visit The 7 Figure Networker. Mark is an Expert Marketer who teaches people how to make money with Internet Marketing. To learn the latest cutting edge Internet Marketing techniques come to Internet Money Map.
(c) Copyright-Mark K Aylward All Rights Reserved Worldwide
Author: Mark Aylward
Article Source: EzineArticles.com
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