Your domain name is important, it is the first contact point people see of your website. If they like what they see there is a greater incentive to click through to your URL. When your site appears in the search engine listings, as a link on another sites or on your business card, your domain name will indicate what people can expect from your web site.
Choosing a good domain name that you like is not difficult but finding an available domain that you like can be very time consuming but fun process. If you search systematically and consider all the permutations of the name and topic of your choosing you will get lucky, I promise.
- One thing to remember in your search, you are not limited to buying domains from domain registrars. Established domains can also be offered for sale. Only domain name registration must be conducted through a registered domain registrar.
Make your domain name relevant to your web site or company. If your domain name is completely irrelevant to your chosen web site topic, then people are less likely to click through and visit your site. In addition, if your domain name is too long, is difficult to type, looks like spam or looks unprofessional then you will definitely not get visitors.
Customer Friendly Domain Name
A good domain name plays a vital role in your web marketing efforts so try to create customer friendly domain names.
In generally, you want a domain name to be something easily remembered, easy to type (20 characters max), meaningful, related to your website content and preferably keyword rich. A keyword rich domain name is not too important, but every little helps.
Avoid long URLs and the overuse of hyphens and underscores. Write your preferred domain name on a piece of paper by hand and check very, very carefully for unwanted meanings or puns.
Here are some examples of domain that went astray:
- URL: therapistfinder.com
Intended: Therapist FinderUnintended: The Rapist Finder
- URL: penisland.net
Intended: Pen IslandUnintended: Penis Land
- URL: expertsexchange.com
Intended: Experts ExchangeUnintended: Expert Sex Change
As an aside, although I say these domain names went astray from their original meaning, they certainly have received a lot of publicity because of it. Something to think about!!!
Whilst choosing a domain name do remember one very important fact.
- Although your domain name is important, it’s the content of your web site that ultimately determines the success or failure of your web site. There is no such thing as the “ultimate domain name”, so pick a good one and concentrate on content.
You can research your domain name choices at any of the registrars listed in my article, ‘Where to Register Domain Names ‘. Most of these registrars provide registration, hosting, free search facilities and some even give you a FREE domain name if you accept their hosting package.
You can find this information on my website, so visit, http://kingsolutions.org.uk where you can find FREE information, including audio, video and PDF files, to help you with your online business and ecommerce website.
Primarily aimed at Small Business users, the King Solutions website concentrates on existing Small Businesses and Small Business start-ups, technologies relating to the Internet, eCommerce, affiliate marketing and WordPress development as a CMS platform.
Author: Philip King
Article Source: EzineArticles.com
Canada duty rate
business, contact point, content, domain, domain name registration, domain registrars, hyphens, Intended, name, Pen Island, Philip KingArticle, preferred domain name, registered domain, rich domain, search engine listings, site, therapist finder, Unintended, URL, web, website
